Tourism Ireland has enlisted actresses Jamie-Lee O'Donnell, Sharon Horgan and Saoirse-Monica Jackson to star in its new campaign, Fill your heart with Ireland, launching on St Patrick’s Day.

Niall Gibbons, Chief Executive of Tourism Ireland, commented 'The campaign will highlight our rich and authentic experiences, breath-taking landscapes and, in particular, our warm welcome - encouraging people to put the island of Ireland on their holiday "wish-list" for 2023. Our people and welcome are key differentiators for Ireland from our competitor destinations; and this campaign puts them front and centre'.